| Mission |
While working on a marketing research project concerning the automotive industry, a team including Rick
Weaver visited the Detroit International Auto Show. They asked automotive executives and dealers what
they did to reach specific cultures. As if on a script, each respondent said the same thing, "We build and
market our cars for all people."
Rick realized "political correctness" had become a barrier to appreciating the many cultures that flavor the
world. The reality is that cultures are different. It is unrealistic to think that all customers are the same or
that they draw the same conclusion from the same ad. Successful commerce is based on presenting
customers with products and services specific to their needs. Marketing messages should be delivered to
groups in such a way that the message the company wants to deliver is the message that ultimately
resonates with the customer.
Today, MBC Global specializes in building and strengthening bridges between dozens of cultural
distinctions including:
MBC Global's sole purpose is to build
and strengthen bridges between
cultures.
and strengthen bridges between
cultures.
| Vision |
MBC Global sees a world that fully
understands the role cultural plays in
every business and personal
relationship. It is a world that
recognizes the impact culture plays in
what we purchase and how we
individually contribute to work teams.
It is a world where retailers and
service providers acknowledge the
differences in culture and how those
differences effect the way we market
our wares. It is a world where
employees mirror the community in
which they do business. It is a world
in which individuality is fully embraced
and appreciated.
understands the role cultural plays in
every business and personal
relationship. It is a world that
recognizes the impact culture plays in
what we purchase and how we
individually contribute to work teams.
It is a world where retailers and
service providers acknowledge the
differences in culture and how those
differences effect the way we market
our wares. It is a world where
employees mirror the community in
which they do business. It is a world
in which individuality is fully embraced
and appreciated.
- Geographical
- Gender
- Economic
- National
- Generational
- Religious
- Ethnic
- or any of 20+ other identified cultural designations
If you are ready to build bridges to new cultures or to maximize the bridges the bridges you have already
started, contact MBC Global.
started, contact MBC Global.
| About MBC Global Maximizing Bridges to Cultures |
| © 2007 MBC Global – PO Box 70233, Rochester Hills, MI 48307, USA |
