The Cultural Customer
Service Imperative
As the world continues to migrate in record numbers
it is more important than ever to understand how to
welcome people of more than the typical native
culture. This article looks at the need for culturally
based customer service and includes:

  • Six ways to fulfill cultural customer service
    expectations,
  • Four cultural resources available in most
    communities, and
  • Three reasons you cannot afford to avoid
    cultural service.
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