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Ad Agency achieves higher sales productivity
Company achieves 22 Return on Investment
Advertising Agency
A Case Study from the Max Impact Family
From this scale, the company developed a Job Match percentage and matched all 26 employees against it. An 86 percent or better match most strongly identified top
performers. Leaders chose this percentage as the company's breakpoint for hiring.

Results
Of the 26 employees in the study, eight met or exceeded the benchmark. All four of the top performers ranked in this group. Only one of the seven low performers
displayed the same match. Thus the pattern differentiated between the top and bottom performances made by the company's own evaluations, with these results:
  • Top performers correctly identified by the pattern: 4 of 4 (100 percent)
  • Bottom performers incorrectly identified by the pattern: 1 of 7 (14 percent)

This pattern now serves as the company's benchmark for matching employees.

Summary
Using the ProfileXT's™ Job Match, the organization has developed the ability to screen sales representative candidates with success. Leaders believe their hiring practices
show more consistency with ProfileXT™. Their knowledge that the PXT is based on employee attributes gives them more confidence in hiring decisions. This process
demonstrates how employee selection practices can improve using Job Match Patterns.

Contact us for more information about our powerful job match products and services.
In the highly competitive advertising sales arena, a productive sales staff is crucial to growth.
Although success in sales is measurable, productivity is difficult to spot during the hiring process.
How do you gauge the energy and effectiveness of people you do not know?

An advertising sales organization discovered that
ProfileXT's™ Job Match Pattern provides clear
answers and infuses hiring leaders with more confidence.  

Participants
The company chose 26 advertising sales representatives to participate. Managers administered the
ProfileXT™ to each employee, and also recorded the number of each worker's new customers, the
ads each one sold, and each one's overall dollar volume.

Job Match Pattern
Four salespeople ranked highest in each of the three areas (new customers/ads sold/dollar volume).
Fifteen employees ranked in the middle, and seven ranked lowest.