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Creativity leads to sales record
With a tough economic environment and stiff competition, New York City florist Max
Schling knew he had to try something unique. Simply telling people about his fresh-cut
flowers in inventive and exciting arrangements wasn’t enough. He needed a way to get
his message to the decision-makers.
After giving the situation much thought he decided on a solution that was extremely
unconventional. He took out an ad in the New York Times entirely in shorthand.
The business men riding the subway into Manhattan were intrigued by the ad, which
appeared in the mid-1960s. Max’s ad aroused their curiosity but they were unable to
read the ad because they did not know shorthand. When they got to their offices
thousands asked their secretaries to read the ad to them.
Max began receiving orders almost immediately because of what the secretaries read in the ad.
What did the message say?
The shorthand message given to the secretaries by the 1960s businessmen was actually intended for the secretaries
themselves. It asked them to remember Max Schling’s name the next time they were asked by their boss to send flowers
to their wives.
Life Lesson: success in business depends on innovation.
©2008 Max Impact Corporation
With a tough economic environment and stiff competition, New York City florist Max
Schling knew he had to try something unique. Simply telling people about his fresh-cut
flowers in inventive and exciting arrangements wasn’t enough. He needed a way to get
his message to the decision-makers.
After giving the situation much thought he decided on a solution that was extremely
unconventional. He took out an ad in the New York Times entirely in shorthand.
The business men riding the subway into Manhattan were intrigued by the ad, which
appeared in the mid-1960s. Max’s ad aroused their curiosity but they were unable to
read the ad because they did not know shorthand. When they got to their offices
thousands asked their secretaries to read the ad to them.
Max began receiving orders almost immediately because of what the secretaries read in the ad.
What did the message say?
The shorthand message given to the secretaries by the 1960s businessmen was actually intended for the secretaries
themselves. It asked them to remember Max Schling’s name the next time they were asked by their boss to send flowers
to their wives.
Life Lesson: success in business depends on innovation.
©2008 Max Impact Corporation
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| August 3, 2008 |
