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| August 11, 2008 |
The meat market
Mrs. Smith was very excited as tonight she was going to be able to use her new kitchen for the
first time. Just yesterday she had finished unpacking from their move to this quaint rural town
from the big city. She ventured into town and found a neat little market. She was surprised
that behind the meat counter their only two trays of beef and they looked oddly the same.
“What is the price of that meet?” she asked the butcher as she pointed to the tray on the left.
“Its three dollars a pound,” the Butcher replied.
“And what about the other?” she inquired as she pointed to the tray on the right.
“That tray is five dollars a pound,” the butcher informed her.
“Wow, they look the same,” she said in amazement. “What’s the difference between the two
trays?”
“Nobody’s ever asked before,” said the butcher. “They are Exactly the same.”
“Then why is one $2 more per pound?”
“That’s easy. Some people like meat that costs three dollars a pound and some people like me
that cost five dollars a pound. My job is to give them what they want. ”
Life Lesson: people see value based on cost, not content.
©2008 Max Impact Corporation
Mrs. Smith was very excited as tonight she was going to be able to use her new kitchen for the
first time. Just yesterday she had finished unpacking from their move to this quaint rural town
from the big city. She ventured into town and found a neat little market. She was surprised
that behind the meat counter their only two trays of beef and they looked oddly the same.
“What is the price of that meet?” she asked the butcher as she pointed to the tray on the left.
“Its three dollars a pound,” the Butcher replied.
“And what about the other?” she inquired as she pointed to the tray on the right.
“That tray is five dollars a pound,” the butcher informed her.
“Wow, they look the same,” she said in amazement. “What’s the difference between the two
trays?”
“Nobody’s ever asked before,” said the butcher. “They are Exactly the same.”
“Then why is one $2 more per pound?”
“That’s easy. Some people like meat that costs three dollars a pound and some people like me
that cost five dollars a pound. My job is to give them what they want. ”
Life Lesson: people see value based on cost, not content.
©2008 Max Impact Corporation
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