Attitude and Fishing
Are you throwing back the big fish?

As an experienced fisherman, Bob decided to help Jeff develop his skills as a fisherman. One morning the two set out for a local
pond known to have an abundance of hungry fish.

Bob was delighted to catch a fish almost as soon as his hook dropped below water level. Within a few minutes he dropped a
two big fish in his ice chest.
Jeff was ecstatic to be fishing with Bob because he knew he
could learn a lot from him. He dreamt he would have a record
catch. He paid close attention to the lures Bob used, how Bob
held his rod for a cast, and even tried to match the distance
between the hook and sinker.

Soon, Jeff caught his first fish, proudly holding it up to Bob’s
admiring glance. Then, suddenly, Jeff threw his catch back
in the water.

“Why did you throw it back?” pleaded Bob.

Jeff replied, "My frying pan is too small for it."

This story illustrates a truth confronting many of us. We
venture into unknown territory with a project or business
opportunity expecting great results only to miss out on the
opportunity by allowing ourselves to become intimidated by
others we perceive to be successful -- or by throwing back
true opportunity because we don’t think we are equipped to
handle it.

Sam Walton was an inexperienced fisherman when he
walked the aisles of Kresge’s new concept store in Garden
City, Michigan, in 1962. At the time Walton owned a small
Army-Navy Surplus Store in Rogers, Arkansas, but he was
not intimidated being in the midst of a new venture for one
of the world’s largest retailers. He is said to have had a
notepad on which he was writing a list of notes about what
this first Kmart store was doing to attract and please
customers.

It was evident to Walton that price was the secret. He
would learn that Kmart was able to sell at such low prices
because they were ordering merchandise in massive
quantities. It was not that this one store could handle large
shipments it was that Kmart had hundreds of Kresge five
and dime stores to help sell massive quantities of
merchandise.

Walton could easily have talked himself out of trying to
duplicate the success. After all - he only had a little frying
pan in Rogers. But Sam knew if he was going to play with
the experienced fishermen he needed to figure out a way to
“fry” large orders.

Be like Walton, have confidence to catch and devour the
big fish. Then enjoy the feast of success!
About Max Impact

Max Impact is a strategy and leadership development company
based in Rochester Hills, Michigan.  Products and services
connect teams to a shared vision of success in a troubled or
rebounding economy.

For information about Max Impact, visit
www.getmaximpact.com, call 248-802-6138, or write
info@getmaximpact.com.  
Rochester Hills, Michigan, USA
www.getmaximact.com.