An article in Enterprise Ideas, an e-business solutions
website, attempts to establish seven ways a salesperson
can connect a customer to a sale. Many sales mentors are
emphatic there were only two reasons people ever buy a
product or service. Analyzing the seven triggers mentioned
reveals they actually reemphasize there are only two
reasons people depart with their money.

As the article states, people want to make more money and
save more money. It also points out that they want to save
time but fails to acknowledge they also want to make time
available for activities other than those currently occupying
their minutes and seconds. A salesperson cannot help
someone make more money any more than they can help
them make more time.

Click here to see one of the two items a customer will buy.
More business by the numbers here,
Buying: The only 2
things people buy