More business by the numbers here,
Store signs:
7 common mistakes
When we think of marketing programs our minds are quickly
drawn to social, print and broadcast media. Although these
programs can be quite glitzy and create media and
consumer buzz they overshadow an extremely impactful
marketing program not often considered by managers and
owners. It is the signage used at the brick and mortar store
itself.

Signs in windows, on doors, over display racks or by the
register are interpreted by the shopper to determine the
quality of the merchandise or the management of the store.
Sometimes only subliminally but always effective in relaying
a message.

Whether your store is in a mall, strip center or stand alone,
the same psychology of engaging a customer applies. Yet
many stores fail to consider the image their signage
conveys to the consumer.

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message" page,
click here.