"Ah-ha" moments
Leaving a lasting impression
"I never teach my pupils; I only
attempt to provide the
conditions in which they can
learn." Albert Einstein

If pictures can replace a thousand
words what do you do when you do
not have a picture to show? Max
finds anecdotes, although he
admits they are merely words, are
a way of creating word pictures
that help create “ah-ha” moments
where learning is maximized, and
impressions are long lasting.

Story tellers throughout history
have made words come to life
leaving a lasting impressions.

Possibly the most famous was
Aesop, whose fables live on today.
What made them so special was
their ability to take us someplace
unexpected, creating an
"Ah-ha"
moment.

Max has updated some of Aesop's
fables, correlated them to today,
and even created some of his own
stories that, although not fables,
create a spot where the reader or
listener gets an unexpected
outcome.

However, Max does not just share
the stories. Instead he provides
practical application for each.

Use these stories, but remember
to provides attribution to Max
Impact and
getmaximpact.com.
2 ants
Problem solving
Teamwork
The mountain
climbers
Attitude
Goals
The smoker: can
people change
Attitude
Self-awareness
Breaking marble
Fun at work
Attitude
2 roosters
Business strategy
The huge POs
Corporate culture
Leadership
The anniversary
message
Communication
Conflict management
The aquarium
is on fire!
Problem solving
Attitude
The auto
repair shop
Customer service
Phone instructions,
incomplete
Leadership
Change management
The Physicist and
the Unseen Girl
Diversity, Attitude,
Problem solving
Shoe selling
in Africa
Diversity, Marketing,
Business strategy
The water glass
Meeting success
Public speaking
The wet wife
Decision making
Problem solving
Bad interview
Hiring
Career alignment
The big fish
Problem Solving
Book sale
Time management
Sales
Bus stop
Diversity
Public speaking
Meeting success
The call center
Decision making, Sales,
Leadership, Conflict
The Chihuahua
Business strategy, Creative
Thinking, Problem solving
Consultant
and the pillars
Decision making
The officer
Communication
Time management
Customer right
Customer service
Nordstrom settles
customer return
Customer service, Conflict,
Communication
Dejected debtor
Business strategy
Entrepreneurial success
The fish scale
Decision making
Building trust
Heaven's gate
Business strategy
Entrepreneurial success
Ice selling in the
Middle East
Diversity, Marketing,
Business strategy
Jaclyn Smith
Attitude
The Last Chicken
Ethics
Customer service
Sales
The Lawyer
and the Doctor
Professional networking,
Sales, Entrepreneur
Linked In's
connection power
Career alignment, Goals,
Professional relationships
The meat market
Sales
Ethics
Homemade cookies
Marketing
Business Strategy
The photo
Creative thinking
Problem solving
The bath tub
Creative thinking
Problem solving
The body parts
Diversity
Teamwork
Burger down her
pants
Customer service
The cab driver
and the cat
Communication
Trust
The cannibals
Traditional management
Corporate culture
The chair
Creative thinking, Attitude
Communication, Sales,
Problem solving
The confessional
Ethics
Meeting success
Communication
The dieter
Communication
The dog
at the vet
Career alignment
Contemporary management
The dog
and the slippers
Disciplining employees
The door bell
Decision making
The druggist
and doctor
Decision making
Problem solving
The fish heads
Problem solving
Ghandi's shoe
Marketing
Recruiting
Human capital management
The flat tire
Corporate culture
Leadership
The glacier
Communication
Customer service
The garden shop
Diversity
The funerals
Human capital management
The fleas
Evaluations
Corporate culture
The hotel room
with no door
Creative thinking
Problem solving
The hole story
Leadership
Corporate culture
Delegation
The hat boutique
Sales
Marketing
The kiss-up
Creative thinking
Problem solving
Incorrect
pronunciation
Creative thinking
Public speaking
The messy desk
Dealing with difficult people
Mentoring
Mr. Jones
Communication
Mentoring
The monkeys
and bananas
Change management
The parrot
Career alignment, Goals,
Professional relationships
The man
in the pond
Mentoring, Sales,
Employee evaluations
The plane flight
Problem solving
Trust
The printed speech
Creative thinking
Sales
The sequoia
Leadership
Mentoring
The sleeping pills
Problem solving
Employee evaluations
The soldier and
horse
Corporate culture
Employee retention
The spendthrift
and sparrow
Accountability
Problem solving
The salt shaker
Trust
Leadership
Ethics
The turkey
giveaway
Employee retention
The troubled
foursome
Creative thinking
Sales
The tricky florist
Creative thinking
Marketing
Time begins
Time management
The stutterer
Communication
Customer service
Sales
The receptionist's
marker
Customer service
Max's Quiver
Professional Impact