Changing Strategy Without Losing Your Customers
American Eagle Outfitters and Wet Seal Stores have issued financial statements about company turnarounds
needed to cut sales loses. This kind of story occurs far too often: a business disconnects from their customers
because the company either wants to sell to a larger customer base or they want to upgrade to a more
prestigious look.
This article looks at the three vital steps any organization needs to take BEFORE they make a change in their
strategy.
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