"Deceptionist"
Salespeople know the Deceptionist all too well. This person is the gatekeeper that filters all calls going to a particular executive or
to the company as a whole. A good Deceptionist seems to be a great asset to the person they are serving by keeping down the
number of calls, which equate to interruptions.
Not every gatekeeper is a deceptionist as the term refers only to gatekeepers that lie or openly deceive. Administrative Assistants
that provide honest information are building relationships. These are the ones that will provide information such as “I’m really
sorry, but we do not take phone solicitations” instead of “you can leave a voicemail message” (knowing it will never be returned).
However a “Deceptionist” can be very bad for business as they forget they play a key role in customer service. If you have a
deceptionist here are three ways they could be harming your business:
They forget the salesperson may also be a customer.
They harm the organization’s reputation.
Salespeople provide negative word of mouth advertising to them.
Salespeople often share the names of companies with hard-nosed deceptionist, harming the company’s image and reputation. At a
networking meeting held by the Rochester Hills Chamber of Commerce the name of an Auburn Hills tier three automotive
company was mentioned. More than one third of the members of the group not only knew of the company, they knew the names
of two of its deceptionists. This may seem like a welcome scenario for the company as they did not directly sell anyone in the
group, but several months later one of the members was offered a job in the procurement department at one of the Big Three –
and she had no respect for this company that did sell her (or tried to) in her new role.
Share your own new business term using Contact Us.
Return to the Business Terms? Home page.
Salespeople know the Deceptionist all too well. This person is the gatekeeper that filters all calls going to a particular executive or
to the company as a whole. A good Deceptionist seems to be a great asset to the person they are serving by keeping down the
number of calls, which equate to interruptions.
Not every gatekeeper is a deceptionist as the term refers only to gatekeepers that lie or openly deceive. Administrative Assistants
that provide honest information are building relationships. These are the ones that will provide information such as “I’m really
sorry, but we do not take phone solicitations” instead of “you can leave a voicemail message” (knowing it will never be returned).
However a “Deceptionist” can be very bad for business as they forget they play a key role in customer service. If you have a
deceptionist here are three ways they could be harming your business:
They forget the salesperson may also be a customer.
They harm the organization’s reputation.
Salespeople provide negative word of mouth advertising to them.
Salespeople often share the names of companies with hard-nosed deceptionist, harming the company’s image and reputation. At a
networking meeting held by the Rochester Hills Chamber of Commerce the name of an Auburn Hills tier three automotive
company was mentioned. More than one third of the members of the group not only knew of the company, they knew the names
of two of its deceptionists. This may seem like a welcome scenario for the company as they did not directly sell anyone in the
group, but several months later one of the members was offered a job in the procurement department at one of the Big Three –
and she had no respect for this company that did sell her (or tried to) in her new role.
Share your own new business term using Contact Us.
Return to the Business Terms? Home page.
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