Hats at the boutique

Because her niece had offered to manage her small neighborhood boutique the store’s proprietor was able to take her first vacation in years. Trying not to be overly demanding, the aunt left only two instructions. First was to simply maintain friendly, courteous relationships with the customers. The second was, time permitting, she throw out two racks of old hats that the aunt had been meaning to discard but had not had the opportunity.
Upon her return the proprietor noticed the shop had been well shopped and much of the inventory had been sold.
“You must have been very busy,” the aunt inquired.
“Yes, there were a lot of customers while you were gone,” the niece said.
“Did you have to mark anything down?” asked the aunt.
“Oh, no! Everything sold at full price,” the niece reassured the aunt.
Surprised and pleased, the aunt then noticed that not only did the niece sell a record number of items, she had been able to discard the two racks of hats.
“Was there enough room in the trash?” the aunt asked.
“Well, I didn’t actually throw them out,” said the entrepreneurial niece, “I sold them too.”
“How on earth did you manage that, they had been here for a year or more?”
“It was simple,” replied the niece. “All I did was . . .”
To find out what the niece did to sell all the hats at full price,
click here.
Life Lesson: When people perceive value, price is not an abject.
Labels: Acronym, Creativity, Sales
Talk About It

Here is a word play about communication:
- Telling employees what you expect removes all doubt
- Airing customer service complaints allows employee to find solutions
- Losing customers is not acceptable
- K nowing what's best should not be a mystery
- Aiming high works well if you have a target
- Burying a problem rarely makes it go away
- Owning the business makes everyone successful
- Understanding creates a common language
- Training employees is an ongoing event
- Ingraining good service makes it part of the culture
- Talk is not cheap when accompanied by action
Source: Profiles International
Labels: Acronym, Motivation